While many businesses during COVID suffered the slings and arrows of outrageous fortune, other companies thrived during the pandemic. Some like Amazon and Shopify benefitted from the lockdown restrictions by having the right business model, while others like Tesla had to battle lockdown restrictions to continue to grow their business…

black history: it’s more than just one month Assigning a single month to encapsulate all of Black history leads many of us to ask a question: Why not observe Black history every month of the year? For additional perspective, check out these thought-provoking articles on the “anxiety-tinged enthusiasm” that some Black people experience during Black History Month: The…

The Black Professionals in Tech Network (BPTN) plays an important role in bridging the gap in the tech industry. They provide Black tech and business professionals with access to sponsorship, skill development and networking opportunities. They’re also uniquely positioned to help us add value to both our team and the…

Toronto, ON, November 12, 2020 — Mattamy Homes Canada has selected theturnlab as its Media Agency of Record to handle all paid media in Canada for multiple divisions. This new engagement comes hot on the heels of Mattamy’s “outsourced in-house agency” partnership, launched October 1, 2020. …

Toronto, Canada, Sept. 21, 2020 — Mattamy Homes Canada has signed a partnership with start-up marketing innovators theturnlab to build a custom-made marketing services agency that better suits the demands of advertisers in an always-on, omni-channel marketplace. …

Feeling cooped up? Stir crazy? Cabin fevered? As much as staying home and limiting social contact is the right thing to do, it’s not the easiest thing to do. We’re all feeling the four walls around us close in a little more each day. Exercise is an especially important tool…

navigating uncertain times with purposeful communication — The ongoing COVID-19 situation has placed all of us in uncertain times. What remains clear, however, is that we’re in this together. As brands and businesses, now is the time to focus our efforts on helping where we can and building trust in our brands. …

communicating trust during the COVID-19 pandemic — During times when the world is nervous, effective communication is critical to the trust we work to build as brands and businesses. Through effective communications we create awareness, assist with prevention efforts, and dispel false information. …

Canada is on track to ban plastics by 2021. What some BIG companies are doing to help. — On the heels of the announcement that Canada is on track to ban single-use plastics by 2021, certain companies are already getting ahead of the curve. Tim Horton’s recently announced their famous Roll Up The Rim campaign (which uses single-use plastic lids) is going digital. Not only are they running…