While many businesses during COVID suffered the slings and arrows of outrageous fortune, other companies thrived during the pandemic. Some like Amazon and Shopify benefitted from the lockdown restrictions by having the right business model, while others like Tesla had to battle lockdown restrictions to continue to grow their business and their value.

In the marketing and advertising sector, we have seen a pretty dramatic shakedown of players with network agencies like Dentsu consolidating and terminating 6000 employees globally (R.I.P. Grip as a distinct brand) as companies pulled back from marketing. …

black history: it’s more than just one month

Assigning a single month to encapsulate all of Black history leads many of us to ask a question: Why not observe Black history every month of the year? For additional perspective, check out these thought-provoking articles on the “anxiety-tinged enthusiasm” that some Black people experience during Black History Month:

The Incredible Black Canadian Women You Should Know »

It’s Time to Celebrate Black History Month for Us »

The Black Professionals in Tech Network (BPTN) plays an important role in bridging the gap in the tech industry. They provide Black tech and business professionals with access to sponsorship, skill development and networking opportunities.

They’re also uniquely positioned to help us add value to both our team and the work we do for our clients. For us, diversity has never been a feel-good box we want to tick; it’s baked into our strategic imperatives as a company. Diversity helps us to broaden our perspectives, strengthen our thought leadership and find new ways to innovate.

Bottom-line: Diversity is good for…

Toronto, ON, November 12, 2020 — Mattamy Homes Canada has selected theturnlab as its Media Agency of Record to handle all paid media in Canada for multiple divisions. This new engagement comes hot on the heels of Mattamy’s “outsourced in-house agency” partnership, launched October 1, 2020. It also represents a turning point for the Canadian arm of North America’s largest privately owned homebuilder, which has not had a Media AOR in recent years.

“Traditionally, our various divisions have managed their own media agency relationships,” says Sepideh Morshedizadeh, VP Marketing, Mattamy Homes Canada, who spearheaded the Media AOR approach. …

Toronto, Canada, Sept. 21, 2020 — Mattamy Homes Canada has signed a partnership with start-up marketing innovators theturnlab to build a custom-made marketing services agency that better suits the demands of advertisers in an always-on, omni-channel marketplace. This bold direction for Mattamy Homes Canada is the result of a six-month-long audit of its marketing and advertising practices across both internal and external stakeholders.

“As our brand continues to face dynamic market conditions and digital disruption, we had to ask ourselves: how can we do this better and remain ahead of the competition?” says Brad Carr, CEO Mattamy Homes Canada. …

Photo by Jonathan Borba on Unsplash

Feeling cooped up? Stir crazy? Cabin fevered?

As much as staying home and limiting social contact is the right thing to do, it’s not the easiest thing to do. We’re all feeling the four walls around us close in a little more each day.

Exercise is an especially important tool during this time of close quarters. It’s not only important for physical health, but also — and especially — for mental health.

But what if you don’t have the equipment or the space to do it? Guess what — you do!

This 5-step, equipment-free, at-home workout formula is here to…

navigating uncertain times with purposeful communication

The ongoing COVID-19 situation has placed all of us in uncertain times. What remains clear, however, is that we’re in this together.

As brands and businesses, now is the time to focus our efforts on helping where we can and building trust in our brands. Our communication channels are critical to achieving this.

Below are the 4 pillars of trust-building communications we recommend infusing into all of your communications:

  1. It’s about the greater good.

Be upfront about how your organization is doing its part to keep the larger community safe. Use “we” instead of “I” or “you”. Include your own…

communicating trust during the COVID-19 pandemic

During times when the world is nervous, effective communication is critical to the trust we work to build as brands and businesses. Through effective communications we create awareness, assist with prevention efforts, and dispel false information. As your partners, we have assembled a little educational how-to with the goal of helping you keep yourselves, your businesses, and your communications as healthy as possible.

to react is human

If there’s one thing we know for certain about ourselves and our fellow humans, it’s that we tend to feel and behave in certain ways during times of uncertainty. …

Canada is on track to ban plastics by 2021. What some BIG companies are doing to help.

On the heels of the announcement that Canada is on track to ban single-use plastics by 2021, certain companies are already getting ahead of the curve. Tim Horton’s recently announced their famous Roll Up The Rim campaign (which uses single-use plastic lids) is going digital. Not only are they running half the campaign online, but they are also encouraging people to use reusable cups by giving away 1.8 million mugs in stores, and offering three Roll Up The Rim chances to those who bring their own cups.

This shift comes not only in anticipation of the switch away from single-use…

Toronto, Canada — January 10, 2020: Yamaha Motor Canada, a leading brand in the motorsports and marine categories, has selected Toronto-based theturnlab as their new Media AOR. The agreement also includes social media strategy for all product channels, including motorcycles, ATVs, side by sides, snowmobiles, outboard motors, sport boats, WaveRunners, and power equipment.

“We met with some very good media agencies who delivered impressive pitches,” says Tim Kennedy, General Manager Marketing at Yamaha Motor Canada. “But what made theturnlab stand out was their strategic thinking and research capacity, which showed a deep understanding of our consumer.”

Yamaha Motor Canada’s product…


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